Privacy policy
Last updated: September 24, 2026
War Room Militaria operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). War Room Militaria is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Payment information. Payment card details are provided directly to the payment provider. We do not receive or store full credit or debit card numbers or full bank account numbers. We may receive limited payment information, such as the payment amount, payer name, payment status or confirmation, payment method type, and transaction reference. This limited information does not allow us to retrieve, reconstruct, or use your payment card number.
- Account information including your username, preferences and settings. Account passwords are stored in a protected database in encrypted or otherwise cryptographically protected form. We cannot read or recover customer passwords. We do not collect or use security questions.
- Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
Cookies and Similar Technologies
We and Shopify use cookies and similar technologies to operate the Services, remember preferences, understand how the storefront is used, protect checkout and, where enabled and permitted, measure or personalize online advertising.
| Category | Purpose | Typical retention |
|---|---|---|
| Strictly necessary | Operate the storefront, cart and checkout; authenticate users; prevent tampering and fraud; localize the store; and remember privacy choices. | For the browser session or up to 1 year. Cart and cart-currency cookies are generally retained for 2 weeks. |
| Functional and preference | Remember language, region, account and interface choices and provide requested features. | For the browser session or up to 1 year. |
| Analytics and performance | Measure visits, referral sources and interactions so that Shopify and we can understand and improve the Services. | Shopify storefront analytics cookies generally last from 30 minutes to 1 year. Third-party analytics cookies, if used, may last up to 2 years. |
| Marketing and advertising | Measure advertising and, where enabled, provide or assess personalized online advertising. These cookies are not used to collect contact details for SMS or email marketing. | Shopify marketing cookies generally last up to 1 year. Cookies placed by third-party advertising providers, if used, may last up to 2 years. |
The exact lifetime of an individual cookie may be shorter than the period stated above. Session cookies expire when you stop browsing. Persistent cookies expire at the end of their stated period or when you delete them.
Except for strictly necessary cookies, we use non-essential cookies only with your consent where consent is required by law. You can give, refuse, change or withdraw that consent at any time by selecting Cookie preferences in the website footer. Withdrawal does not affect processing carried out before withdrawal. You can also block or delete cookies through your browser settings, although blocking strictly necessary cookies may prevent parts of the Services from working correctly. For further details about cookies placed by Shopify on merchant storefronts, see the Shopify Cookie Policy.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide and Improve the Services. We use personal information to perform our contract with you, process payments through payment providers, fulfill orders, process purchases, returns, exchanges and other transactions, manage customer accounts, arrange shipping, provide customer support, and improve the Services.
- Online Advertising. Depending on your privacy settings and applicable law, Shopify may use device and usage information to provide or measure online advertisements. We do not collect or retain contact details for SMS or email marketing, and we do not send marketing communications by SMS or email.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Automated Fraud Screening and Order Decisions
Shopify, payment providers and fraud-prevention service providers may automatically analyse checkout attempts and orders to identify possible fraud, payment abuse or security threats. The analysis may use payment authorization results, address and card-verification results, order and account details, IP address, device, network and location-related information, and patterns that appear unusual or match known fraud indicators.
The automated analysis may assign a risk level and can result in a payment being blocked before an order is created. It may also cause an order to be automatically held, rejected or cancelled. The main consequence is that the transaction or order will not be completed or fulfilled.
We carry out this processing to take steps requested before entering into or performing a contract, to comply with applicable legal obligations, and for our legitimate interests in preventing fraud, protecting customers and the Services, and reducing chargebacks and financial loss. If you are in the EEA or UK and a decision is based solely on automated processing and produces legal or similarly significant effects, you may contact us to request human review, express your point of view and contest the decision, subject to applicable law.
Legal Bases for Processing in the EEA and UK
If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases under Article 6 of the GDPR or UK GDPR, as applicable:
| Purpose | Legal basis |
|---|---|
| Processing payments through payment providers; fulfilling orders; arranging delivery; and handling returns, exchanges and refunds | Performance of a contract or steps taken at your request before entering into a contract (Article 6(1)(b)). |
| Creating and administering customer accounts, including saved addresses and wishlist items | Performance of a contract and steps taken at your request (Article 6(1)(b)). |
| Responding to order, account and customer-service inquiries | Performance of a contract where the inquiry concerns a transaction or account (Article 6(1)(b)); otherwise, our legitimate interest in responding to inquiries and maintaining customer relationships (Article 6(1)(f)). |
| Keeping tax, accounting and transaction records; responding to lawful requests | Compliance with legal obligations (Article 6(1)(c)). |
| Automated fraud screening and order decisions; preventing fraud; protecting accounts and the Services; and maintaining technical logs | Our legitimate interests in protecting customers and the Services, preventing fraud and abuse, and preserving evidence of security events (Article 6(1)(f)); and compliance with legal obligations where applicable (Article 6(1)(c)). |
| Operating, analysing and improving the Services | Our legitimate interests in maintaining performance, usability and reliability (Article 6(1)(f)); consent where non-essential cookies or similar technologies require consent by law (Article 6(1)(a)). |
| Non-essential online advertising and related cookies, where enabled | Your consent (Article 6(1)(a)). You may withdraw consent at any time through the available privacy or cookie settings. |
| Receiving and de-identifying voluntarily submitted reviews | Your consent (Article 6(1)(a)) until the review is de-identified. After de-identification, it is no longer linked to the person who submitted it. |
Where we rely on legitimate interests, those interests are identified above and balanced against your rights and freedoms. Where we rely on consent, you may withdraw it at any time without affecting processing carried out before withdrawal.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Age Restriction
The Services are intended only for persons aged 18 or older. You must not use the Services or place an order if you are under 18. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from a person under 18, we will delete it as required by applicable law. A parent or guardian who believes that a person under 18 has provided personal information to us may contact us using the details below.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
Retention Periods
We retain personal information only for the periods below, unless a longer period is required by applicable law or needed to establish, exercise or defend legal claims:
| Category | Retention period |
|---|---|
| Orders, limited payment records, invoices and tax or accounting documents | For the period required by applicable tax, accounting, consumer-protection and other laws. Full card details are retained by the payment provider under its own policy, not by us. |
| Customer inquiries and support correspondence | 1 year after the inquiry is resolved. |
| Customer accounts, including saved addresses and wishlist items | Until you delete the information or close your account, followed only by the applicable statutory limitation period where needed to resolve or defend disputes. |
| Reviews | Personal identifiers are removed when the review is de-identified. The de-identified review may be retained until it is removed or is no longer relevant. |
| Consent-based marketing or advertising data | Until consent is withdrawn. We currently do not collect or retain data for SMS or email marketing. |
| Technical and security logs | 12 months from collection, unless a longer period is required to investigate a specific security incident or comply with law. |
Contact details provided for orders, account administration, delivery or customer support are processed only for those purposes. Reviews are stored in de-identified form and are not linked to the individual who submitted them.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
- Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +91 977 369 1421 or email us at universalengineeringworks63@gmail.com or contact us at 42/4 INDER ROAD, DALANWALA, 42-4, 248001 DEHRADUN UK, India. For the purpose of applicable data protection laws, we are the data controller of your personal information.